Social Media Advertising Specialist
Sportsman's Connection Sportsman's Connection San Marcos, TX San Marcos, TX Full-time Full-time From $75,000 a year From $75,000 a year 4 days ago 4 days ago 4 days ago About Sportsman's Connection:
Sportsman's Connection is the premier provider of high-quality topographic maps, fishing maps, and hunting maps designed to empower outdoor enthusiasts across the United States.
As we continue to expand our reach and enhance our brand presence, we are seeking a highly skilled and enthusiastic Social Media Advertising Specialist to join our dynamic marketing team.
Responsibilities:
Develop and implement comprehensive social media advertising strategies across various platforms, including Facebook, Instagram, Twitter, Google, Pinterest, LinkedIn, and others.
Manage end-to-end execution of social media advertising campaigns, from conceptualization to performance analysis, with a focus on driving brand awareness, engagement, and conversions.
Optimize advertising budgets and allocate resources efficiently to achieve maximum return on investment (ROI) and meet established campaign objectives.
ROAS is king.
Utilize expert knowledge of all major social media advertising platforms to create and deliver highly targeted and engaging ad campaigns to our key audiences.
Collaborate closely with the creative team to develop visually appealing and compelling ad creatives that align with Sportsman's Connection's brand identity and resonate with outdoor enthusiasts.
Monitor and analyze ad performance data using Google Analytics and other relevant tools to gain insights and optimize campaigns for improved outcomes.
Stay up-to-date with the latest trends, developments, and best practices in social media advertising, sharing insights with the marketing team to stay ahead of the competition.
Proactively identify opportunities for audience expansion and new market segments, continually testing and refining audience targeting strategies.
Work closely with other marketing team members to align social media advertising efforts with broader marketing initiatives, ensuring a cohesive and integrated approach.
Maintain a deep understanding of the fishing and outdoor industry, competitors, and market trends to develop compelling advertising messaging that resonates with our target audience.
Requirements:
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Proven track record of managing successful social media advertising campaigns across various platforms, such as Facebook, Instagram, Twitter, Google, Pinterest, LinkedIn, etc.
Extensive experience working with substantial advertising budgets and a demonstrated ability to achieve exceptional results in terms of conversions, engagement, and revenue.
Advanced proficiency in Google Analytics and a strong ability to derive actionable insights from data analysis.
Genuine passion for fishing and the outdoors, with a deep appreciation for the outdoor lifestyle and understanding of the needs and desires of outdoor enthusiasts.
Creative mindset with a keen eye for visual aesthetics and the ability to create captivating ad creatives that drive engagement.
Strong analytical skills and a data-driven approach to decision-making, constantly seeking opportunities to optimize campaign performance.
Excellent communication skills, both written and verbal, to effectively convey advertising strategies and results to team members and stakeholders.
Ability to work independently, as well as collaboratively within a team, and the motivation to take ownership of projects and initiatives.
A positive attitude, adaptability, and a willingness to embrace new challenges and innovations in the dynamic landscape of social media advertising.
If you are a results-driven Social Media Advertising Specialist with a genuine passion for fishing and the great outdoors, and possess a track record of delivering impactful campaigns across various social media platforms, we encourage you to apply.
Join us at Sportsman's Connection, where we celebrate the joy of outdoor exploration and connect people to their favorite fishing and hunting destinations.
Be part of our mission to inspire and enable unforgettable outdoor experiences.
Apply now and embark on an exciting journey with us! Job Type:
Full-time Pay:
From $75,000.
00 per year
Benefits:
Health insurance Paid time off Schedule:
8 hour shift Application Question(s):
What daily, monthly or yearly advertising budgets have you worked with? Education:
Bachelor's (Required)
Experience:
Social media marketing:
5 years (Required) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
Sportsman's Connection is the premier provider of high-quality topographic maps, fishing maps, and hunting maps designed to empower outdoor enthusiasts across the United States.
As we continue to expand our reach and enhance our brand presence, we are seeking a highly skilled and enthusiastic Social Media Advertising Specialist to join our dynamic marketing team.
Responsibilities:
Develop and implement comprehensive social media advertising strategies across various platforms, including Facebook, Instagram, Twitter, Google, Pinterest, LinkedIn, and others.
Manage end-to-end execution of social media advertising campaigns, from conceptualization to performance analysis, with a focus on driving brand awareness, engagement, and conversions.
Optimize advertising budgets and allocate resources efficiently to achieve maximum return on investment (ROI) and meet established campaign objectives.
ROAS is king.
Utilize expert knowledge of all major social media advertising platforms to create and deliver highly targeted and engaging ad campaigns to our key audiences.
Collaborate closely with the creative team to develop visually appealing and compelling ad creatives that align with Sportsman's Connection's brand identity and resonate with outdoor enthusiasts.
Monitor and analyze ad performance data using Google Analytics and other relevant tools to gain insights and optimize campaigns for improved outcomes.
Stay up-to-date with the latest trends, developments, and best practices in social media advertising, sharing insights with the marketing team to stay ahead of the competition.
Proactively identify opportunities for audience expansion and new market segments, continually testing and refining audience targeting strategies.
Work closely with other marketing team members to align social media advertising efforts with broader marketing initiatives, ensuring a cohesive and integrated approach.
Maintain a deep understanding of the fishing and outdoor industry, competitors, and market trends to develop compelling advertising messaging that resonates with our target audience.
Requirements:
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Proven track record of managing successful social media advertising campaigns across various platforms, such as Facebook, Instagram, Twitter, Google, Pinterest, LinkedIn, etc.
Extensive experience working with substantial advertising budgets and a demonstrated ability to achieve exceptional results in terms of conversions, engagement, and revenue.
Advanced proficiency in Google Analytics and a strong ability to derive actionable insights from data analysis.
Genuine passion for fishing and the outdoors, with a deep appreciation for the outdoor lifestyle and understanding of the needs and desires of outdoor enthusiasts.
Creative mindset with a keen eye for visual aesthetics and the ability to create captivating ad creatives that drive engagement.
Strong analytical skills and a data-driven approach to decision-making, constantly seeking opportunities to optimize campaign performance.
Excellent communication skills, both written and verbal, to effectively convey advertising strategies and results to team members and stakeholders.
Ability to work independently, as well as collaboratively within a team, and the motivation to take ownership of projects and initiatives.
A positive attitude, adaptability, and a willingness to embrace new challenges and innovations in the dynamic landscape of social media advertising.
If you are a results-driven Social Media Advertising Specialist with a genuine passion for fishing and the great outdoors, and possess a track record of delivering impactful campaigns across various social media platforms, we encourage you to apply.
Join us at Sportsman's Connection, where we celebrate the joy of outdoor exploration and connect people to their favorite fishing and hunting destinations.
Be part of our mission to inspire and enable unforgettable outdoor experiences.
Apply now and embark on an exciting journey with us! Job Type:
Full-time Pay:
From $75,000.
00 per year
Benefits:
Health insurance Paid time off Schedule:
8 hour shift Application Question(s):
What daily, monthly or yearly advertising budgets have you worked with? Education:
Bachelor's (Required)
Experience:
Social media marketing:
5 years (Required) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
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